- Jarrod Shoemaker moves into 4th in the world
- Northwest Tandem Rally - Victoria, British Columbia
- ITU Pan America Cup in Puerta Vallarta, Mexico
- Podium wins at Elkhorn Classic Stage Race
- 2009 Washington DC Dextro Energy Triathlon
- Land Rover-Orbea wins APC Best Young Rider
- New ways to sport your favorite wheel company
- Kemper takes 2nd at Boathouse Tri, OK
- Van Uden wins the Tour of the Gila, Criterium
- Rolf Prima Adds Ceramic
Bearing Option - Campy 11 Super Record compatibility
- All News
What began as a curious engineer’s infatuation with improving the established bicycle wheel in the early 1980s has evolved into one of the most successful bicycle component brands. By late 1997, Rolf’s unique, patented designs gained worldwide acceptance and firmly established the Rolf brand as the leader in high performance bicycle wheel systems.
Armed with several new design patents which contribute to substantial improvements in strength, durability, weight reduction and aerodynamic performance, Rolf Prima continues to develop a comprehensive line of high performance road wheels.
From super-lightweight carbon fiber wheels that offer unparalleled ride performance to the entry-level of hand-built alloy clinchers - Rolf Prima offers something for everyone. All Rolf Prima wheels are hand-built in Eugene, Oregon.