Employee Spotlight
Brian Roddy
Position: Big Top Boss
Home State: Maryland
Commuter Bike: 1996 Lemond Chamberre
What kind of riding do you do? road, mountain and triathlon
Hobbies: rock and alpine climbing, triathlon, running, backpacking, telemark skiing, mountain biking
Employee Spotlight
Brian Roddy
Position: Big Top Boss
Most quotable quote: Get busy living or get busy dying. Shawshank Redemption
Cat or dog? 2 cats, 1 dog, not crazy
Accomplishment you are most proud of: Attempting PumoRi in Nepal
Favorite food: Donuts
Employee Spotlight
Pete Moe
Position: Sales and
Customer Service
Home State: Michigan
Commuter Bike: Fuji Cross Comp with “Full Fenders”
Hobbies: Cycling and eating pastries
What kind of riding
do you do? Road, Crit, & Cyclocross
Employee Spotlight
Pete Moe
Position: Sales and
Customer Service
Favorite Movie: Hoosiers – One of the all time great sports movies
Favorite Brew: Oakshire Overcast – Espresso Stout
Favorite Song: A Day in the Life by the Beatles
Employee Spotlight
Brooke (Bauer) Stehley
Position: Marketing
Home State: Oregon
Commuter Bike:
Redline 925
What kind of riding
do you do? Road, Crits, TT, Cross & mountain
Hobbies: Riding, gardening, crafts, home improvements
Employee Spotlight
Brooke (Bauer) Stehley
Position: Marketing
Favorite Brew: Ninkasi’s Oatmeal Stout
Favorite Word: Catawampus
Cat or dog? One dog, three cats
Next bike will be: A new mountain bike
Employee Spotlight
Larry Jackson
Position: Wheel Assembly
Home State: North Carolina
Commuter Bike: Yeti Mtn. Bike and Giant TCR
Hobbies: Running and cycling
What kind of riding
do you do? Mostly road and some trail
Employee Spotlight
Larry Jackson
Position: Wheel Assembly
Favorite Food: Pizza
Favorite Brew: Guinness
Cat or dog? I live with a 17 year old cat that I’ve had since she was a kitten.
Next vacation will be: Next stage race …Mt. Hood perhaps
Employee Spotlight
Kurtis Kekkonen
Position: Wheel builder
Home State: California
Commuter Bike: Felt f80
What kind of riding
do you do? Road, Mountain, Commuting
Hobbies: Homebrewing, Cooking, Watching bad movies
Employee Spotlight
Kurtis Kekkonen
Position: Wheel builder
Accomplishment you are most proud of: Having both my high school and university diploma signed by the Terminator
Favorite Brew: Aecht Schlenkerla Eiche
Favorite activity: Riding Bikes
Favorite Food: Indian
Employee Spotlight
David McNeary
Position: Wheel Assembly
Home State: Oregon
Commuter Bike: Serotta Nova Special X
Hobbies: Shooting photos, riding bicycles, kicking out the jams
What kind of riding
do you do? Road mainly, but I'm saving up for a cyclocross bike!
Employee Spotlight
David McNeary
Position: Wheel Assembly
Favorite Brew: I'm a big fan of most IPAs
Favorite Activity: Riding of bicycles
Favorite donut: Chocolate with sprinkles
Favorite Food: Burritos
Favorite Clif Bar: Peanut Toffee Buzz
Favorite Movie: The Life Aquatic with Steve Zissou
Employee Spotlight
Joel Wilson
Position: Senior Design Engineer
Home State: Oregon
Commuter Bike: seasonal race bike (cross or road), fixie through the winter
Hobbies: Riding my bicycle
What kind of riding
do you do? Whatever I think I can get away with but mostly road due to time constraints
Employee Spotlight
Joel Wilson
Position: Senior Design Engineer
Accomplishment you are most proud of: 3 healthy kids
Favorite Activity: Riding perfect Oregon singletrack with friends
Favorite word: ride
Favorite Donut: bear claw
Favorite Brew: big fat IPA
Favorite Movie: Delicatessen
Next vacation will be: ’cross nationals in Bend
Employee Spotlight
Matt Baumann
Position: Sales and
Customer Service
Accomplishment you are most proud of: Marrying my awesome wife
Favorite Activity: Enjoying a post ride beer.
Favorite food: Chocolate chip cookies
Favorite Donut: Apple fritter, a big one.
Favorite Brew: PBR, it won that blue ribbon for a reason
Favorite Movie: Evil Dead, Ace Ventura, or Step Brothers. You know, the classics.
Next vacation will be: Sneaking off somwhere for a long weekend of riding my bike or a trip down to the bay to visit the fam.
Employee Spotlight
Matt Baumann
Position: Sales and
Customer Service
Home State: Massachusetts
What kind of riding do you do? All kinds. I ride in cars, planes, trains, boats but mostly bikes. I do a bit of racing on the road, some mountain bike along with cross.
Hobbies: Cycling, beer drinking and brewing, eating chocolate chip cookies
Cat or dog? Cats. Don't tell Griffen (my Corgi)
What began in the 1980’s as a curious engineer’s infatuation with improving the established bicycle wheel has evolved into one of the most innovative and successful bicycle component brands in the world.
At Rolf Prima, we come from all vogues of cycling: triathlon, road racing, touring, commuting and so on. As we hand-build every wheel in Eugene, Oregon, we know how it is going to be used and what we would demand from our own wheel. That reinforces our commitment to providing our customers with the best wheels and service in the industry.
In early 1996, Rolf licensed Trek Bicycle Corporation to manufacture and distribute his wheel designs under the "Rolf Wheels" brand name. By late 1997, Rolf's unique and patented paired spoke design came to fruition and rapidly gained worldwide acceptance. The Trek relationship produced a successful line of road and mountain bike wheels and firmly established the Rolf brand as the recognized leader in high performance bicycle wheel systems.
In 2001 the five year project with Trek ended and in 2002 Rolf Prima was formed in Eugene, Oregon. Here, Rolf and his team continued to develop more products and produced several more patents that contributed to substantial improvements in strength, weight and aerodynamics.
All Rolf Prima wheel systems are hand-built in Eugene, Oregon using its numerous patents including its ground breaking paired spoke technology. Rolf Prima wheel systems were developed for top-level performance and are engineered to combine lightweight and aerodynamic performance.