Employee Spotlight
Brian Roddy
Position: Big Top Boss
Home State: Maryland
Commuter Bike: 1996 Lemond Chamberre
What kind of riding do you do? road, mountain and triathlon
Hobbies: rock and alpine climbing, triathlon, running, backpacking, telemark skiing, mountain biking
Employee Spotlight
Brian Roddy
Position: Big Top Boss
Most quotable quote: Get busy living or get busy dying. Shawshank Redemption
Cat or dog? 2 cats, 1 dog, not crazy
Accomplishment you are most proud of: Attempting PumoRi in Nepal
Favorite food: Donuts
Employee Spotlight
Pete Moe
Position: Sales and
Customer Service
Home State: Michigan
Commuter Bike: Fuji Cross Comp with “Full Fenders”
Hobbies: Cycling and eating pastries
What kind of riding
do you do? Road, Crit, & Cyclocross
Employee Spotlight
Pete Moe
Position: Sales and
Customer Service
Favorite Movie: Hoosiers – One of the all time great sports movies
Favorite Brew: Oakshire Overcast – Espresso Stout
Favorite Song: A Day in the Life by the Beatles
Employee Spotlight
Brooke Bauer
Position: Sales and
Marketing
Home State: Oregon
Commuter Bike: Fuji steel team frame
What kind of riding
do you do? Road & mountain
Hobbies: Gardening, crafts, home improvements
Employee Spotlight
Brooke Bauer
Position: Sales and
Marketing
Favorite Brew: Ninkasi’s Oatmeal Stout
Favorite Word: Catawampus
Cat or dog? One dog, three cats
Next bike will be: A cross bike in time for race season
Employee Spotlight
Larry Jackson
Position: Wheel Assembly
Home State: North Carolina
Commuter Bike: Yeti Mtn. Bike and Giant TCR
Hobbies: Running and cycling
What kind of riding
do you do? Mostly road and some trail
Employee Spotlight
Larry Jackson
Position: Wheel Assembly
Favorite Food: Pizza
Favorite Brew: Guinness
Cat or dog? I live with a 17 year old cat that I’ve had since she was a kitten.
Next vacation will be: Next stage race ...Mt. Hood perhaps
Employee Spotlight
Ethan Stehley
Position: Wheel Assembly/Customer Service
Home State: Wisconsin
Commuter Bike: Burley Harlow Cross bike with fenders
What kind of riding
do you do? Road, Cross, Mountain and Time Trial
Hobbies: Bikes, bikes, bikes, fishing and skiing
Employee Spotlight
Ethan Stehley
Position: Wheel Assembly/Customer Service
Accomplishment you are most proud of: Have not accomplished anything yet
Favorite Brew: Miller products on a hot day
Favorite Word: Rad
Favorite Food: Home Cooking
Employee Spotlight
Andy von Engel
Position: Graphic Design
Home State: California
Commuter Bike: 1994 Bridgestone MB-1
Hobbies: Guitar, Music, Hiking, Swimming, Backpacking, Staring at maps
What kind of riding
do you do? Commuter, some Road
Employee Spotlight
Andy von Engel
Position: Graphic Design
Favorite Movie: One Flew Over the Cuckoo’s Nest
Favorite Brew: if it's West Coast/Pacific NW brew, i'll probably like it
Favorite album: Exile on Main Street
Next vacation will be: Exiled somewhere on the coast with my wife
What began in the 1980’s as a curious engineer’s infatuation with improving the established bicycle wheel has evolved into one of the most innovative and successful bicycle component brands in the world.
At Rolf Prima, we come from all vogues of cycling: triathlon, road racing, touring, commuting and so on. As we hand-build every wheel in Eugene, Oregon, we know how it is going to be used and what we would demand from our own wheel. That reinforces our commitment to providing our customers with the best wheels and service in the industry.
In early 1996, Rolf licensed Trek Bicycle Corporation to manufacture and distribute his wheel designs under the "Rolf Wheels" brand name. By late 1997, Rolf's unique and patented paired spoke design came to fruition and rapidly gained worldwide acceptance. The Trek relationship produced a successful line of road and mountain bike wheels and firmly established the Rolf brand as the recognized leader in high performance bicycle wheel systems.
In 2001 the five year project with Trek ended and in 2002 Rolf Prima was formed in Eugene, Oregon. Here, Rolf and his team continued to develop more products and produced several more patents that contributed to substantial improvements in strength, weight and aerodynamics.
All Rolf Prima wheel systems are hand-built in Eugene, Oregon using its numerous patents including its ground breaking paired spoke technology. Rolf Prima wheel systems were developed for top-level performance and are engineered to combine lightweight and aerodynamic performance.