news - Rolf Prima at 2008 beijing olympics

FOR IMMEDIATE RELEASE
EUGENE, Oregon, March 26, 2008

Rolf Prima Wheels in 2008 Beijing Olympic Games

Eugene, OR – Rolf Prima Vigor wheels were chosen by former U23 World Champion and America's first Olympic Team triathlete, Jarrod Shoemaker, for this summer's Olympic Games in Beijing, China. Jarrod will be racing exclusively on Rolf Prima Vigor wheels this season and will be slamming out much his training mileage along New England's roughest roads aboard his Rolf Prima Echelon wheels.

Jarrod qualified for the US Olympic Triathlon Team by being the top American finisher at the 2007 ITU World Cup in Beijing. Read more about the race here. Only 13 seconds off Jarrod's qualifying time was 2-time Olympian, US triathlete, Hunter Kemper aboard his Rolf Prima Carbon TdF38's. If Hunter qualifies for his third Olympics this spring in Tuscaloosa, AL, Rolf Prima will be well represented in its 2nd Olympic Games.

The Vigor has remarkable aerodynamic features for a 34 mm tall, alloy clincher rim. With 14 bladed spokes in the front and 16 in the rear, internal nipples and a low profile hub, the Vigor produces less air resistance at 30 MPH than many wheels with significantly deeper rim profiles. Click on wind tunnel results and compare the aerodynamic efficiency of Rolf Prima wheels with other popular wheel brands. The results may surprise you as many brands boast aerodynamic benefits that the wind tunnel simply doesn’t validate.

Over a decade of smart engineering, design and real-world testing have made Rolf Prima the industry leader in lightweight, high performance bicycle wheels.  Only Rolf Prima’s patented Paired Spoke Design Technology allows you to build wheels with lighter rims and fewer spokes which yields considerably less drag without compromising wheel stiffness, durability or stability.

All Rolf Prima wheel systems are engineered to advance lightweight aerodynamic performance and were developed for individuals with top-level performance in mind.  Rolf Dietrich is the inventor of the paired-spoke bicycle wheel design. All Rolf Prima wheel systems are hand-built in Eugene, Oregon and are protected by numerous patents in the US and other countries with several non-exclusive license agreements in force.  

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Contact: TJ Walsh [tj@rolfprima.com]
Rolf Prima Incorporated
750 Commercial Street, Suite 1
Eugene, OR 97402 USA
Voice:  541.868.1715
Web:  rolfprima.com